The Klaviyo Experiment Lab
Programme
maturity
matrix.
Five dimensions. Five levels. Plot where your email programme actually sits - and find out what moving up one level is worth in revenue terms.
// select your current level on each dimension - be honest
// monthly revenue
£
used to calculate revenue impact of each level
Overall maturity level
-
Select your levels
Click each dimension to plot your programme on the matrix.
// your results
Current email revenue ceiling
-
estimated at your maturity level
Level 5 revenue potential
-
fully mature programme
Total opportunity
-
per month at full maturity
// highest impact moves - your weakest dimensions
// programme assessment
// what happens next
Your programme has room to move.
Book the diagnostic audit. We'll verify your self-assessment, identify the exact experiments to run to advance each dimension, and give you a prioritised roadmap with projected revenue impact per step.
Book the diagnostic audit →
Run an experiment simulation